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Monday, June 28 • 2:30pm - 3:30pm
#131 SL: How are Medical and Health Economics Data Generated and Disseminated to Various Customer Segments?

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Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Knowledge UAN: 0286-0000-21-538-L04-P; CME 1.00; IACET 1.00; RN 1.00

This session will educate professionals in the pharmaceutical, biotech, and device industries and government employees on how medical and health economics data is generated and disseminated to different customer segments in support of both approved and investigational agents. Participants will benefit from an improved understanding of how the regulatory environment is modifying the requirements for pharmaceutical companies to disseminate this data to both the prescribing and decision maker communities.

Learning Objectives

Describe health economic and outcomes research and potential consumers of this research; Examine how health economic and outcomes research data is communicated and the expansion of customer segments in this field; Discuss a case study on the benefits and challenges of communicating health economics and outcomes research to a variety of customer segments.


J. Lynn Bass, PharmD, RPh


A Discussion: The Communication of Clinical and Health Economic Data to Different Customer Segments - A Global Industry Perspective
Cameron Tew, MBA

A Discussion: The Communication of Clinical and Health Economic Data to Different Customer Segments - An Individual Company Perspective
Donna Booth, PharmD

avatar for J. Lynn Bass

J. Lynn Bass

Vice President and Head, Medical Science Directors, Mesoblast, United States
With 24+ years of experience in Medical Affairs roles across the pharmaceutical industry, Lynn is currently the Senior Director, Head of Medical Sciences at Medexus Pharma. Her industry career has spanned many therapeutic areas and she has authored/ co-authored several MSL surveys... Read More →
avatar for Cameron Tew

Cameron Tew

Senior Vice President, Research Services/Business Operations, Best Practices LLC, United States
Cameron Tew is Sr. Vice President of Research for Best Practices, LLC. He oversees its Medical Affairs practice, facilitating the work done via its Medical Affairs Consortium He has 17 years of executive experience spanning consulting and advisory services for those in the Medical... Read More →
avatar for Donna Booth

Donna Booth

Director, Field Medical HTA and Policy, US Medical Affairs, GlaxoSmithKline, United States
Donna V. Booth, B.S, PharmD. is the Director of Field Medical HTA and Policy at GlaxoSmithKline. She has extensive experience across Medical Affairs as Medical Information leader aligned to various therapeutic areas as well as Payers & Policymakers; as Health Policy Liaison focused... Read More →

Monday June 28, 2021 2:30pm - 3:30pm EDT
TBD Virtual Event Horsham, PA 19044
  12: Value-Access, Session |   04: MedAffairs-SciComm, Session