Back To Schedule
Tuesday, June 29 • 2:00pm - 3:00pm
#250 SL: How Can Real-World Evidence be Communicated Compliantly to Payers or Healthcare Providers?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Component Type: Session
Level: Basic
CE: ACPE 1.00 Knowledge UAN: 0286-0000-21-585-L04-P; CME 1.00; IACET 1.00; RN 1.00

This session will discuss the discourse on how real-world data could produce real-world evidence promotional communications to inform important treatment and access decisions and would meet the evidence standards of these two available FDA Guidances.

Learning Objectives

Describe how real-world evidence should be designed, analyzed, and communicated compliantly to payers or healthcare providers; Discuss ways in which real-world data and real-world evidence could meet the evidence standard for compliant communications.


Ruslan Horblyuk, PhD, MA


Industry Perspective
Stephen Shinall, PhD

Industry Perspective
Danny Yeh, PhD

Industry Perspective
Alicia Mack, PharmD


Ruslan Horblyuk

Chief Strategic Consulting Officer, AESARA, United States
Ruslan Horblyuk started his career in international health policy consulting over 20 years ago working in the countries of former Soviet Union as part of the US Agency for International Development funded Health Policy Reform Initiative. He transferred to the industry in 2003 and... Read More →

Stephen Shinall

Associate Director, Regulatory Affairs, US Advertising and Promotion, AbbVie, Inc., United States

Alicia Mack

Founder | and AESARA Consulting Partner, Aleysheya, LLC | and AESARA, United States
Alicia has 20 years of experience in both the pharmaceutical industry and managed care leading scientific communications for high profile launches and key medical affairs initiatives from US, Payer, and Global perspectives. Senior level medical affairs consultant, market access content... Read More →
avatar for Danny Yeh

Danny Yeh

Senior Director, Health Policy and Systems Research, US Medical Affairs, Genentech, A Member of the Roche Group, United States
Danny Yeh joined Genentech in 2016 and has held various leadership roles under US Medical Affairs. Currently, he is the head of Health Policy and Systems Research, a team that conducts health services research designed to inform US health care policies aimed at reducing inefficiencies... Read More →

Tuesday June 29, 2021 2:00pm - 3:00pm EDT
TBD Virtual Event Horsham, PA 19044
  12: Value-Access, Session |   03: Data-Data Standards, Session
  • Beginner Intermediate
  • Credit Type ACPE, CME, IACET, RN
  • Student Programming RWD-RWE,Regulator Thinking
  • Tags Session