Sarah Krüg is the CEO of CANCER101, a patient advocacy organization whose mission is to help patients and care partners navigate cancer care and partner with their healthcare team to make informed decisions. Sarah is also Founder of the Health Collaboratory, a global innovation hub focused on amplifying the voice of the patient in healthcare innovation and cultivating trust across healthcare. She previously held the position of Global Education Director at Pfizer, as well as Patient Advocacy Relations, where she also established the Global Investigator Initiated Research Program. Prior to joining Pfizer, Sarah spearheaded the development of the Pediatric Disease Management clinical pathways at MSKCC.